ABOUT US
Learn about the people and values that drive Rosebuds, creating a place where care, choice, and compassion thrive.
Our Story
Rosebuds Supported Living was founded in 2021 by Samantha and Joseph Reeder, built on a shared vision of doing things differently—always putting people first.
With nearly 20 years of experience in health and social care, Samantha had long dreamed of reshaping how supported living looked and felt. She believed passionately in focusing on people’s abilities—not just their needs—and challenging the outdated stigma often attached to care. Her vision was clear: create a service that celebrates individuality, promotes independence, and truly values the person behind the support plan.​​
Joe recognised that passion and surprised Samantha by securing the Rosebuds company name, encouraging her to bring the vision to life. While still in a senior role for a major London-based company, Joe played a pivotal part behind the scenes—researching systems, sourcing the right software, overseeing IT and marketing, and offering hands-on support through every early milestone. In 2023, he joined Rosebuds full-time.
Together, they’ve created something truly special. Samantha brings heart, vision, and deep frontline knowledge. Joe brings leadership, contract expertise, and a people-first approach that ensures everyone feels seen, valued, and supported. Between them, they’ve built more than just a service—they’ve built a community.​​
Rosebuds now proudly supports people with a wide range of strengths, needs, and aspirations—offering tailor-made, specialist care and support that empowers individuals to make their own choices and lead lives that are truly their own. Because supported living should never be one-size-fits-all. It should be personal.​​
Meet The Founders
Our Values & Beliefs
Rosebuds is built on inclusion, independence, and choice. We believe everyone should feel safe, seen, and in control of their life—regardless of the level of support they need. We champion ability over limitation, and we see every individual as an equal partner in their journey. We value kindness, honesty, dignity, and teamwork—and we strive to create a culture where people feel respected, empowered, and genuinely cared for. These aren’t just words on a wall—they shape everything we do.
Why Choose Rosebuds?
Because we care—really care. We’re a family-run service that treats people like people, not numbers or cases. We listen. We personalise. We show up. Whether it's complex care, housing support, or helping someone achieve their next goal, we always go the extra mile. With Rosebuds, you get a team that’s passionate, professional, and rooted in real-life experience. We’re not here to tick boxes—we’re here to make a difference.
What Makes Us Unique
What sets us apart is our heart-led approach, deep understanding of complex care, and our belief that everyone deserves not just to be supported, but to thrive. We focus on what people can do, not what they can’t—and we work alongside them, not just for them. Add to that a passionate, down-to-earth team and a whole lot of determination, and you’ve got something truly special.